Tens of thousands of aviation enthusiasts from around the world flock to Lakeland Florida every spring and Oshkosh Wisconsin each July. With hundreds of exhibitors and tens of thousands of attendees at each event, it is often one of the best places for flight schools to introduce their programs to prospective student pilots.
With all that opportunity comes competition from the excitement attendees have for seeing rare airplanes, new exhibits, fun entertainment options and more during these events.
It’s almost impossible for exhibitors to meet and greet with every potential student, and they can easily miss out on opportunities to introduce their program to prospective student pilots.
WMU was looking for a way to make new connections with future students and capitalize even more from their booth investment.