How Industrial Scientific used Trade Show Geofencing to get more foot traffic, leads, and ROI from their booth
The Event: FDIC in Indianapolis, IN
The Challenge
With 800+ exhibitors and thousands of attendees, the FDIC show is one of the largest and most important meetings in the industry. Getting quality face time with decision makers is crucial to an event being successful in the eyes of exhibiting companies.
Industrial Scientific was looking for a cost-effective way to reach attendees with a special offer to visit their booth.
Solution + Results
As consumers, when we see an online ad it is usually related to our browsing history or the content we are reading. With Geofencing, an advertiser can target users based solely on the geographic location.
Geofencing allows advertisers to target specific locations down to the outlines of a building.
This campaign targeted Lucas Oil Stadium and delivered ad content during the event hours of 8am to 5pm over several days.
Industrial Scientific received over 150,000 ad impressions/views, several hundred clicks to their website, and most importantly dozens of FDIC attendees to their booth.
