As consumers, when we see an online ad it is usually related to our browsing history or the content we are reading. With Geofencing, an advertiser can target users based solely on the geographic location.
Geofencing allows advertisers to target specific locations down to the outlines of a building.
This campaign targeted Lucas Oil Stadium and delivered ad content during the event hours of 8am to 5pm over several days.
Industrial Scientific received over 150,000 ad impressions/views, several hundred clicks to their website, and most importantly dozens of FDIC attendees to their booth.